Services

ChatGPT advertising

More and more customers ask ChatGPT instead of Google. We help your brand appear among the recommendations, through ads and AI search optimisation. OpenAI is only now opening ads in Europe, and early movers pay the least.

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Be the answer when customers ask AI.

A new search engine, new rules

Customers increasingly ask ChatGPT, Gemini and Perplexity for recommendations. If AI doesn't mention you, you don't exist for that customer.

We combine advertising inside AI platforms with generative engine optimisation (GEO): structured data, authoritative content and the signals that tell AI models you're a relevant choice.

A brand-new ad channel

ChatGPT is getting ads. Early movers pay the least.

ChatGPT has been ad-free since day one, but that is changing. OpenAI has launched its Ads Manager and is gradually rolling out ads on the free and Go tiers to more and more markets, including Europe.

For companies that want to be first, this is a chance to build a presence before the channel gets crowded, just like Google Ads and Meta ads in their early days.

Why it matters

Your ad at the moment the customer decides

People do not come to ChatGPT to scroll. They come with a specific question: looking for a recommendation, comparing options or needing help to decide. That is a moment of high purchase intent.

Ads appear in context within the conversation, not as a banner that interrupts it. At this stage they also come with less competition and a lower cost per click than Google or Meta.

What you get

Ads in AI answers

Setting up and managing campaigns on AI platforms that offer advertising.

GEO optimisation

Content and site structure adapted to how AI reads and cites sources.

AI visibility tracking

We measure how often and in what context AI mentions your brand.

Return measurement

We connect AI traffic with enquiries and sales.

Content AI cites

Articles, FAQs and service pages written so AI treats them as a trusted source.

Early-mover advantage

We position you while competition is still low and clicks are cheaper.

ChatGPT Ads

From account setup to your first live campaign

OpenAI Ads Manager

We open and configure the account, billing and access.

Context hints instead of keywords

We describe the user intents your ad fits into naturally.

Ad groups per service

Each service or product gets its own group and message.

Conversational copy

Ads written in the tone of the platform, not like a banner.

OpenAI pixel

We measure enquiries, sign-ups and calls, not just impressions and clicks.

Alongside Google & Meta

We combine ChatGPT with your existing campaigns for wider reach.

How we launch

Your ChatGPT campaign in five steps

  1. Step 1

    Goal & budget

    We define what the campaign should deliver (enquiries, sign-ups or calls) and the budget. OpenAI requires a minimum daily budget per campaign, calculated as a 7-day average.

  2. Step 2

    Campaign structure

    We organise ad groups around your services or products.

  3. Step 3

    Copy & tracking

    We write the ads and set up conversion tracking connected to your website.

  4. Step 4

    Launch

    The campaign goes live and we monitor the first results day by day.

  5. Step 5

    Optimisation

    Week by week we improve messaging, targeting and budget based on real results.